How Edmonton turned winter into the most fun time of the year
This post by Todd Babiak was originally published on the Travel Alberta website.
On a February night, steam and woodsmoke and voices rise from the Mill Creek Ravine, in central Edmonton. The central paths, around tipis and the indigenous singers, are busy with couples and children in parkas, hats, and mitts.
M?tis dancers are just up the way, with a live band, and in the quieter nooks public art bends and blends light, music, history, and politics with snow, trees and fire. Every now and then a few voyageurs, in pretend canoes and fake moustaches, holding tiny paddles, pass by to ask a series of absurd questions in English and French.
This is very, very Edmonton.
The ultimate winter city
Simon O'Byrne and his family are among them. He is vice president of community planning at Stantec, an Edmonton-based consulting company that started as a one-man office and now has 22,000 employees all over the world. At events like this one, O'Byrne is known as the co-chairman of the WinterCity Strategy, an idea about transforming the way Edmontonians think about winter that has made so much of it possible.
The Flying Canoe Festival (a.k.a. Cano? Volant) blends indigenous and M?tis myths, French Canadian traditions, Canadian history, visual art, theater, and darkness. At times it feels like a party, with everyone toting their own Thermos of warmth. At other times it feels like an outdoor church.
At the end of the walk, O'Byrne, his wife Lianna Chondo, and their daughters climb up through Edmonton's French Quarter to the year-round outdoor patio at Caf? Bicyclette. On the way they pass cross-country skiers, men and women on fat bikes, and joggers with headlamps. Inevitably, someone asks them to sign up for the canoe races at the ski hill a few blocks away. Yes, that means canoes flying down snow-covered hills.
Not long ago it would have been much quieter and much more boring outside, at night, in February.
In 2012, Simon helped launch what seemed a quiet volunteer initiative to "reclaim the joy of winter." It was about urban design, transportation, recreation, and business. But the most difficult challenge of all, it seemed, was to change the way Edmontonians talked about and thought about winter.
They needed a new story.
What Simon and his fellow committee members learned, talking to adults, was that they had loved winter as children. It was mysterious and dreamy and fun. Some of Edmontonians’ strongest memories of childhood are outside memories, and they’re about more than skiing and skating. They’re creative: snow fights, snow angels, snow queens in castles, snow spies in snow tunnels.
Yet until recently most Edmonton adults complained about snow and darkness. They battled it with movie night every night, garage-to-garage transportation, and a week or two in the tropics every year.
Committee members studied northern European cities with healthier, sexier relationships with winter: street festivals and rituals in Reykjavík and Oslo and Helsinki, fearless cyclists in Copenhagen, wine-drenched markets in Strasbourg.
It started awkwardly. Newspaper columnists and radio broadcasters whined about wind chill and bragged about preferring malls. The early attempts to give Edmontonians more to do and more to see, in the winter, felt like cod liver oil: good for us, maybe, but not terribly delicious.
In Edmonton, you can’t simply import something that works well in Iceland or Wisconsin. The birthplace of the North American Fringe Theatre movement is stubborn about culture. They want to make their own fun. In the words of the city’s former historian laureate, Shirley Lowe, “In Edmonton, if we don’t grow it we don’t own it.”
The final result was simple, even a bit naive: “Go Play Outside.”
Edmontonians built their own fat bike meetups. They organized giant snowball fights. They petitioned the city government to change bylaws that restricted outdoor patios in the winter, and lobbied administrators to track-set cross-country ski trails in the central river valley.
Citizens donated money to light up Edmonton's historic High Level Bridge. They launched strange and delightful new festivals, like the Flying Canoe and the multicultural Deep Freeze, and they expanded existing parties like Silver Skate, the Canadian Birkebeiner, and the annual slush cup at the Edmonton Ski Club. It came with food, drink, and a blend of new and ancient rituals. Organizers of traditionally indoor winter theater and music events and festivals lit fires and took the art outside.
Compared to just a few years ago, it feels like a different city from November to March. It all happened so quickly that Edmonton launched an international conference to talk about making northern cities more shamelessly northern -- the Winter Cities Shakeup. In February, 2017, the second edition of the conference was unusually warm -- 60 degrees -- sunny and snowless.
Ten years ago this would have been cause for celebration. Now, for organizers and speakers like O'Byrne, it's almost embarrassing.
Historically, Edmontonians would invite friends and family and other would-be tourists to visit in August, during the long days and the colorful madness of the Fringe and the Folk Fest. Now the long nights of February are easy to sell, at least to the artful adventurers. All you need is a warm but fashionable pair of boots. And a Thermos.
Get inspired
